Commodity packaging stepped into people's life quietly since the appearance of commodity transaction. It must to say that commodity is the common production of human matrial and spiritual civilization development, with the growth in the living standard, commodity packaging's value embodied day by day, and it's centre fuction changed as well. In other words, except protecting commodity, be convenient for transportation and storage, it's more importanct fuction is to promote sale volum and satisfy people's psychological need of aesthetics. Therefor, The first function of commodity packaging is promotion. Only have this fuction,both the manufactories and retailers can find their markets.
In order to understand more clearly about the commodity packaging 's function, effection and purpose, we need to explore the relationship between commodity and people's life,it will help us to learn further more about packaging, market, and packaging designing. The relationship between commdoity packaging and people's life is how is commodity packaging convenient for people's life? how commodity packaging beautify people's life and satisfy people's psychological need? How commodity packaging activate the market, enliven economy? and how commodity packaging advance the development of economy and whole society, promote construction of material and sprital civilization? Only understand those, we can clear about the importance of packaging in people's life.
Firstly, How is commodity packaging convenient for people's life
Like picking spraies from ocean, it is not difficult to find out how it is convenient for pepole's life by picking out some examples casually form daily life.
Phenomenon 1: daily necessity aspect (fuel, rice, cooking oil and salt). it is the most basic commodity for people's life. we need them three meals a day, and each of those commodities needs packaging from market to familiy life. If without packaging,it will be not convenient neither for taking or selling in the shop.
Phenomenon 2: food and clothing aspect.It is more closer relationship with people's life. When walking around the food market, all foods including meat, flour, vegetable etc.,packed in big or small. Even the simplist packaging-plstic bag, is also one of the wrappage; Not to meantion the clothes. Even the houses also need decoration; as well as vehicle.
Phenomenon 3: Then look around the shopping mall, from a valued thousands electrical appliance to a watch, a bottle of cosmetic, no piece without packaging; especially food,packaged in vivid and colorful; the most common packaging of cigarette, wine are more exquisite and delicated.
Secondly, how commodity packaging beautify people's life and satisfy people's psychological need
In fact,the beautification of commodity packaging is the mean of "decoration" of people's life. In the mall, from the setting of counter and shelf, from food to cosmetic packaging, both show decoration of beautity and sense of preasure. Amony which the most outstanding is children and women goods. Those packed with ease commodity packagings are commonly own high aesthetic value. Some of them are really works of art with endless aftertase. Commodity packaging stepping into people's life, beautify people's life
by different conditions, seasons, direction, and it also add endless pleasure into people's life, satisfy people's spiritual demand.
in people's life, there are 3 states of demand in generally: The first state is the primary need for eating and clothing; the second state is the spirirual need after satisfied eating and clothing demand;the third state is the relief need for obvisious of oneself,which surpass the need of matrial and spiritual, namely, the state as old saying goes: "a kind of supreme state which is extraordinary,
indifferent to fame and wealth." But the more pratical one is the spiritual need. With the incresing of people's standard of demand, the whole national culture, it must be sublimed in the degree of people's aesthetic standard. So, all that can please customer,fullfill customer's aesthetic, beautity pursuit are speed up developing. In order to cater and satisfy to people's psychologic need of love of beauty, both manufactories and retailers try to build a better image by the aspect of commodity packaging, let customer love for the first sight and stay. Form desiring to appreciating, to unputdownable, to the finally purpose-satisfying psychologic need. This value of commodity packaging achived indeed.
First of all, for commodity itself, it is crucial important about how to prciously set it's aesthetics position.From aesthetics angle, the commodity's beauty should contains following aspects: first, beautiful mold of commodity; second, convenient and pratical function; third, delighting beautiful image. So-called mold, was embodied mostly in the children's food, especially children candy, cake,cookie and so on, not only good packaging,but also inner molds are graceful, some like animal, some like fruit, some like toys, besides, there are also wide assortments of molds, which make children joyfull. Among thousands of household commodities, functional commodities can be saw and found everywhere in the mall, and plenty such packaging of commodities contain certain extended functional value. What's more, delightful image is the ultimate purpose for any commodity packaging, especially for the cosmetic packaging, as well as some cigarette and wine packaging, those commodities' packaging is more like an piece of artwork. The self-beautity of these commodities, not just beautify people's life, more important is satisfy people's aesthetic need.
Nextly, from customer's perspective, commodity packaging need to fullfill customers from different ranks's need of aesthetic by itself. It will be a maze of differences for different ranks cutomer's interest toward the packaging of commodity. So,manufactories, especially those who in deal with marketing, mainly packaging designers should research and analyze in earnest, and carry on different treatments. About the commodity packaging's orientation, intellectuals emphasize on cultural; children on vivacious and innocent; young on romantic and crazy ; the middle-aged on glorious and pratical;older people on simple and dignified; female on fantasy sense of rose...In a word, different people have different interests, it is extremely significant for a commodity's market positioning and concept positioning before plunging into market if studied those different interests suficiently.
Thirdly,how the commodity packaging activate market, enliven economy
According to a formula provided by international, a good commodity packaging can increase 15-20 percentage of sales. It is the value embodiment of a good commodity packaging. The main reason for good commodity packaging's fuction of activating market, enlivening economy depends on it's own promotion fuction. So long as commodity packaging have this promotion fuction, it is of course can activate market; afterwords enliven economy. However,it is awful that there are still few of people notice this value of commodity packaging, especially the leaders of enterprises. And it is a common phenomenon that first-class product,third-class package, which finaly cause enterprise suffering a lot. The time awareness of building commodity packaging is enterprise's advertisement, image and wealth should be formed with market economy activation and commodity competition, in this way, could commodity packaing manifests it's value truly , play an extremly important role in company developing, commodity booming, market activating and economy prosperity.
Fourthly, how commodity packaging advance the development of economy and whole society, promote construction of material and sprital civilization
If in a deeper sense, it's active role finally will promote economic and social development, matrial and spiritual civilization development. with the maturity of market economy and the intensification of competition amid abundant goods, the demand for high profile packing becomes more and more imminent. Thus, packing is bound to flourish nowadays. Not only will packing boost the development of economy and society, but also it will enhance the coordination of material civilization and spiritual civilization construction and bring additional splendor to our lives.
In conclusion,From original purpose of protecting commodity, facilitating sale to nowadays apart from those two purposes, more importantly is convenient consumer, servicing consumer and fullfilling consumer, and finally accepted by the maximum consumers, the relationship between commodity packaging and people's life therefore activate market, advance social development, and promote the whole productivity development. From above, it is easy to find out how important and close relationship between commodity packaging and people's life. So, commodity packaging should caught everyone's attention, especially enterprisers, merchandiser and package designers.